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Product talent resourcing strategy How should we staff design, product, and research now that AI has changed the work?

AI has changed what design, product, and research teams spend their time on, which skills matter most, and what it costs to cover them. Drawing on 20 years, combined, of building these teams, we map the skills your work requires now and help you decide how to fill each gap, whether through a hire, a fractional lead, a contractor, a partner, training someone on your team, or AI.

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The problem

The skills your team needs have changed, but your staffing plan hasn’t.

  • Roles built around tasks AI now handles
  • New skills, like prototyping with AI or judging its output, that no one on the team owns
  • Specific gaps, such as research or content design, with no headcount to fill them
  • A smaller budget, but the same amount of work
  • When screening job candidates, it’s not cheating if candidates use AI, since they’ll be using AI to do the job, but it makes it harder to judge candidates when they all use AI to help solve your exercises

Our point of view

AI has changed which skills matter. Some work now takes far less time, and some new work, like directing AI and judging what it produces, needs true expertise. Once you know which skills your work needs now and how often, you can fill each gap in the way that fits it best, and many gaps don’t need a full-time hire. We work with you to find what fits, including options that don’t involve us.

What it is
An assessment of your needs, ending in a plan to staff them
What it isn’t
A recruiting search or a performance review of your team

How it works

Before
We learn what work is coming, who’s on your team today, and what budget you have.
In the workshop
Your team and ours map the skills your work requires now and decide how to cover each one.
After
Within 3 days, the resourcing plan written up for your team

What you leave with

Skills map
The skills your work needs across design, product, and research, including where AI has changed them
Gap analysis
Where your current team covers those skills and where it doesn’t
Staffing options
For each gap, the best fit, with the tradeoffs of each
Resourcing plan
What to do first, and in what order

When to run it

  • AI has changed your team’s work, and the roles haven’t caught up
  • Your budget shrank, but the work didn’t
  • A design, product, or research leader left, and you’re deciding whether to replace the role
  • You’re about to hire and aren’t sure full-time is the right call
  • You rely on agencies and contractors with no plan behind it

Where it leads

Filling the gaps with senior product people we place

Let’s get started.

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