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Competitive analysis and product positioning What’s our moat when AI can copy almost anything?

AI has made it fast and cheap to build what you’ve built, so features alone no longer protect you. We compare your product with your competitors’ at every step of the customer’s experience, find what’s hard to copy, and help you position your product around it.

The problem

Most competitive analysis compares feature lists, which are the easiest thing for AI to copy.

  • New competitors shipping your core features in months
  • Positioning built on features anyone could match
  • No clear answer to why customers choose you
  • What you know about competitors is scattered across sales, product, and marketing

Our point of view

When anyone can build the features, identifying your moat is key—the experience, the data, the relationships, and the trust customers have in you. You find it by looking at the product the way customers do, step by step, using what they actually say rather than what competitors claim.

What it is
A working session that compares your product with its competitors and decides where it should stand
What it isn’t
A market sizing study, a feature comparison chart, or a messaging exercise

How it works

Before
Your team gathers what it knows about competitors and customers. If you add new research, we bring our findings too.
In the workshop
Product, design, marketing, and sales leads map the landscape together, find what’s hard to copy, and decide how to position the product around it.
After
Within 3 days, the analysis and product positioning written up for your team

What you leave with

Experience comparison
How your product and your competitors’ compare at each step of the customer’s journey
Moat assessment
What protects you today, what doesn’t, and what could
Product positioning
Where your product stands in the market, built on what’s defensible
Next moves
What to strengthen, what to build, and where to stop competing

Add-on: new competitive research

Before the workshop, we research your competitors from public sources, including what their customers say about them, and bring the findings into the session. The workshop then works from fresh outside evidence, not only what your team already knows.


When to run it

  • A new competitor, or an AI-native startup, is copying what you’ve built
  • Leadership keeps asking what your moat is
  • Your competitive analysis is a feature comparison chart
  • You’re planning a new product or entering a new market
  • Your positioning hasn’t changed since before AI

Where it leads

Where AI belongs in your product, or MVP roadmap

Let’s get started.

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